Creation: Scripting a Digital Conversation Digital conversation

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a standard scripting canvas digital conversation, each symbol represents question, note, link or outcome


each digital conversation made of dialogue based script consisting of narrative , choices pathways lead outcomes. user, through choices, decides pathway follow. script takes form of decision-tree , backbone of digital conversation. each decision-tree defines 2 or more pathways. end point of pathway outcome or loosely coupled link digital conversation enabling longer digital conversation flows.


by embracing concepts of web 2.0 , allowing infinite numbers of digital conversations linked, can allow hugely complex subjects tackled. 1 digital conversation written expert in europe can linked existing digital conversation written expert in africa. allows in theory, vast knowledge landscapes made of components.


a digital conversation can contain dialogue or bad dialogue. dialogue typically means aggregated interaction of each dialogue-step undertaken in less 5 seconds. means person can read , understand dialogue-step after 1 read through , wants continue next dialogue-step.


bad dialogue has opposite effect. unclear language, example, can cause confusion , have adverse effect on user, worst-case scenario when user leaves digital conversation in despair. luckily available metrics, such problems can spotted (numerous users exiting on 1 particular step indicates issue step) , acted upon, dialogue changed , when needed.


so, development of digital conversation engage users requires combination of skills in particular:


>> two-way communication


>> decision-tree logic


>> behavioural economics


a digital conversation can created scripted dialogue, suited marketing, sales, support, practices, guides, policies, procedures , more.








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