Resurgence in the 2010s Hyphy

in mid-2010s, genre of hyphy music saw resurgence in mainstream part of being stylistic influence tempo , club oriented type of mainstream hip hop known ratchet music, popularized various los angeles producers, including dj mustard. production style of dj mustard adapted hyphy music , played role in bringing west coast hip hop national attention. dj mustard has been attached in producing popular artists singles, include: tyga s, rack city, 2 chainz s m different, young jeezy s r.i.p., b.o.b s headband, yg s nigga , love? (as majority of 2014 debut album krazy life), ty dolla sign s paranoid, kid ink s show me, trey songz s na na, omarion s post be, , big sean s don t fuck you, among others.

other more peripheral acts achieved relatively moderate success in mainstream include lil b - built strong fan base via social media outlets such twitter, youtube, , myspace has recorded both solo , pack - , richmond, ca-based hip hop collective hbk gang, founded iamsu!.

in november 2011, canadian hip hop artist drake released song motto, featuring young money labelmate lil wayne, fourth single sophormore album take care. song s instrumental (produced t-minus) takes major influence hyphy music, , commercial success in - having sold 3,113,000 copies in of april 2013 - due meteoric popularity of catchphrase yolo during time. peaked atop both hot r&b/hip-hop songs , rap songs charts, , ranked 20 on billboard hot 100 year-end chart. motto nominated best rap song @ 55th grammy awards. music video released on february 10, 2012 , features cameos bay area rappers e-40 , mistah f.a.b. including introduction mother of mac dre, wanda salvatto. salvatto has said, in 2016 interview complex media, drake told how mac dre influenced him when 15 years old, , how important him.

influence in trap/edm & pop music

as result of recognizably , commonality between many of dj mustard s chart-topping singles, number of artists employ production similar have been criticized unoriginality , plagiarism, of biggest offenders of style rip-off including 2014 chart-topping iggy azalea single, fancy , classic man, 2015 debut single rapper jidenna samples fancy .

however, popularity of mustard s style started gain influence outside of hip hop. in 2012, electronic dance music (edm), incorporated elements of southern trap music, began gaining popularity , brought wider attention derivative forms of trap, including hyphy, jamaican dancehall music. so-called edm trap genre saw use of techno, dub, , house sounds combined roland tr-808 drum samples , vocal samples typical of trap.

in december 2013, french producer dj snake , american rapper lil jon released single turn down , became both commercial hit charting in several countries , critical hit throughout 2014. composition of song borrows elements crunk , hyphy songs, , rolling stone voted turn down second best song of 2014, saying that, year s nutsiest party jam perfect protest banger generation fed everything. dj snake brings synapse-rattling edm , southern trap music; lil jon brings dragon-fire holler hilarious, glorious, glowstick-punk fuck you.

the success of turn down set standard trap edm , pop music in mid-2010s, kept influence , legacy of hyphy music alive. among songs include dj snake , major lazer collaboration lean on, skrillex-produced justin bieber single sorry, , chart-topping 2016 song closer american dj duo chainsmokers.

rise of rnbass

throughout 2010s, mustard s popularity began movement stemmed bay area, known rnbass. coined producer j maine, movement has gained widespread popularity, on internet. rnbass blends hyphy music contemporary r&b, garnering crossover appeal. artists jonn hart, rayven justice, , producers chrishan embrace rnbass style. well, through movement, there have been numerous collaborations various hyphy artists, including e-40.