Activism and commercial endorsements Coldplay

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make trade fair, abbreviated mtf, shown on chris martin s piano during concert


despite worldwide popularity, band has remained protective of how music used in media, refusing use product endorsements. in past, coldplay turned down multi-million dollar contracts gatorade, diet coke, , gap, wanted use songs yellow , trouble , , don t panic respectively. according frontman, chris martin, wouldn t able live ourselves if sold songs meanings that. song viva la vida featured in commercial itunes store, advertising exclusive availability of single digital download on itunes. additionally, chris martin appeared @ apple inc. special event on 1 september 2010, playing number of songs, , thanked apple assistance in marketing viva la vida . after death of steve jobs, coldplay performed 4 songs @ apple s campus in cupertino, further thanking jobs support gave them.


coldplay supports amnesty international , performed them @ secret policeman s ball fundraiser in 2012. martin regarded 1 of visible celebrity advocates fair trade, supporting oxfam s ongoing make trade fair campaign. has been on trips oxfam assess conditions, has appeared in advertising campaign, , known wearing make trade fair wristband during public appearances (including @ coldplay concerts). band filmed make poverty history, clicking fingers.


during years, coldplay became known in media giving 10 per cent of band s profits charity, continue do. bassist guy berryman said, can make people aware of issues. isn t effort @ all, if can people, want it. band asks gifts intended them donated charity, according response on faq section of coldplay s website. martin spoke out against 2003 invasion of iraq us, uk , other forces during teenage cancer trust show @ london s royal albert hall on 24 march 2003, encouraged sell-out crowd sing against war . later endorse democratic presidential candidates john kerry , barack obama in 2008 , 2012 respectively.


in june 2009, coldplay began supporting meat free monday, food campaign started paul mccartney attempts slow climate change having @ least 1 meat free day week. 17 , 31 december 2009, coldplay auctioned quantity of significant band memorabilia, including first guitars. proceeds went kids company, charity helps vulnerable children , young people in london. month later in january 2010, coldplay performed modified version of message , entitled message 2010 , @ hope haiti telethon special, raising money victims of 2010 haiti earthquake.


in 2011 coldplay endorsed song freedom palestine posting link video. in less day 12,000 comments made on post. threatened boycott band, , facebook group created demanded apology israel. link song removed facebook wall. according frank barat of oneworld, link not removed coldplay, facebook after thousands of people (and computer generated posts) reported abusive.


album artists (www.albumartists.co.uk) staged exhibition of art mylo xyloto @ proud gallery in camden support charity kids company in november—december 2012. exhibition raised on £610,000 children s charity supports disadvantaged children in london. in november 2014, martin joined charity group band aid 30, performing alongside current british , irish pop acts on latest version of track know s christmas? raise money 2014 ebola crisis in western africa—this second time martin has contributed band aid recording having performed in 2004 version (band aid 20).


in june 2016 band supported vote remain in united kingdom european union membership referendum. following brexit result saw 52% of uk voting leave eu (despite majority of younger people voting remain), chris martin stated: decision not represent or indeed of our generation , generation following us.


on 4 june 2017, coldplay performed @ 1 love manchester benefit concert victims of 2017 manchester arena bombing performed liam gallagher on live forever . on 24 september 2017, chris martin , jonny buckland performed specials guests @ concert charlottesville , unity concert in charlottesville, virginia after events of unite right rally occurred on 12 august 2017.








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