Introduction Digital conversation

an example of digital conversation being run on mobile device

a digital conversation scripted human, uploaded server can accessed web service other humans (consumers, employees etc.) , used impart information them, whether information advising them on best camera buy, helping them tailor make credit card or engaging them in interactive book.

a digital conversation can undertaken simultaneously multiple digital channels. in other words, no matter means using access digital conversation by, whether s browser or mobile phone, calling same digital conversation. means changes made digital conversation reflected across channels immediately. allows digital conversations evolve.

rather throwing content @ consumers, digital conversations designed engage them in scripted conversation, find out want , guide them outcome desire. dialogue marketing many perceive being way forward, , digital conversations provide solution delivering @ scale. moves away traditional 1 way stream of information consumers (offering every consumer same choices) , moves towards dialogue, finding out want , giving them. movement seen essential many:

past 2 years have witnessed first examples of true two-way marketing conversations between customers , of world’s leading consumer brands. driven confluence of innovation, competition , big shifts in consumer behaviour, dialogue between brands , customers replacing traditional marketing monologue

think things going infinitely more complex , challenge taking things infinitely more complex , making them simpler , more understandable.

in same new york times article robert m. greenberg states wants engage (consumers) in digital conversations entertaining, involving , valuable won t want ignore them. key word here engage . digital conversations created be, in essence, human interactions , dialogue 1 human removed. unlike bots , avatars, digital conversations scripted, , may lead more human interactions.